eSanchar Pati
Nectar Digit built a high-performance news portal for eSanchar Pati Digital News, engineered for real-time publishing, high concurrent traffic, and seamless mobile experience. The platform features an intuitive editorial dashboard, category management, breaking news alerts, and full SEO optimisation to maximise reader reach.
Project Overview
eSanchar Pati Digital News needed a scalable, high-performance news portal capable of publishing breaking news 24/7 and handling traffic spikes during major national events. Nectar Digit designed and built a platform engineered for speed, SEO, and editorial efficiency.
Challenges
- Handling traffic spikes of 10x normal volume during breaking news events
- Enabling a non-technical editorial team to publish content quickly
- Achieving top Google rankings for competitive Nepali news keywords
- Monetising through digital advertising without compromising page speed
Solution
Nectar Digit deployed a WordPress-based architecture with custom theme development, advanced caching, image optimisation, and structured data markup for Google News inclusion. An intuitive admin panel allows editors to publish, schedule, and categorise content in seconds.
Results
The portal achieved a 300% growth in daily readership within three months of launch, with Google News inclusion driving a significant share of organic traffic.
